According to Consumerist, a shopper blog, Quiznos has a regulation in its crisis management plan that says that in  the event of natural disaster, terrorist attack or other ills, the company’s sandwiches should be immediately distributed to relief workers, victims, city workers, and others. Sounds like a great idea, right? Well, of course, if the sandwiches are to be given out to help out the struggling the community. In reality, Quiznos wants to make its brand as visible as possible for publicity purposes and exploit the natural disaster to push its products.

You can find the blog here:

http://consumerist.com/consumer/quiznos/quiznos-manual:-natural-disasters-are-good-pr-opps-243571.php

 Let’s say for fairness sakes, that there’s nothing wrong for a company to seek publicity. All companies do that, as well they should. But to exploit natural disasters to push its own brand? I say that’s blatantly wrong. Perhaps Quiznos never meant for any of it to sound so harsh or for any of it to leak to begin with. I have a hunch Quiznos will go into serious damage control over this. Sad to say, if something serious were to happen and Quiznos were to go through with their plan, it sure would make them look good. This little leak is a stark reminder that corporations and their publicity practitioners ought to be more and more careful of leaks and have to be prepared for all sorts of crisis communications.